Google search volume for Bitcoin flat as BTC nears new highs — Where are retail investors?

Retail investors have been the biggest net sellers of Bitcoin throughout 2025, but this might change once BTC hits new price highs.

Key takeaways:

Google search data and app rankings show retail Bitcoin investor demand near 6-month lows.

Retail investor interest typically peaks 1 week after BTC breaks all-time highs.

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