For me, the top 3 things by importance order, are as follows:
- Banking level security
1.1. I don't have to worry about managing or losing private key / seed phrase
1.2. In the worst case where someone hacked my wallet, MFA would kick in to protect my assets from being drained
1.3. I can get warnings about scammers and suspicious recipients pre-transaction
1.4. Hopefully I can get insurance cover for my assets - Easy onboarding
I don't need to write down private key / seed phrase, just use my Google / Twitter / Email / Phone to log in, that is it. - UI/UX
Current crypto wallets look exotic compared to our day to day finance apps.
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