Crypto projects are spending hundreds of millions buying their own tokens. But are buybacks creating lasting value — or just making tokens look more valuable than they really are?
As the industry matures and borrows more pages out of TradiFi’s playbook, crypto projects are starting to adopt some of the behaviors of public companies.
The latest craze rocking cryptoville is token buybacks: using revenue to buy back your own token.
So far in 2026, crypto projects have spent about $640 million on the practice, up around 17% from the same period the year prior, and an order of magnitude more than the $366,000 spent in 2024. Hyperliquid and Pump.fun accounting for almost 90% of the current spend.
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